If you are thinking about opening a dealership in Tucson, you will have your own unique issues to face. The main factor that will affect your business will be the desert heat that hits Tucson, even during the winter months. The desert heat can eventually kill a dealership, if the dealership isn’t ready to handle the hotter months of the year. That is why it is so important that every salesperson on staff be equipped with the tools to not only sell a vehicle but to close the deal once the buyer has made up his mind. The right automotive dealing software may be able to help with this.
The Brutal Sun
The summer months in Tucson are brutal. Temperatures are in the triple digits, generally over 110 degrees, for the majority of the summer. The only real relief from the heat, during the summer months is the massive monsoon storms that rip through the area, causing damage along their path. These summer months can kill pretty much any business, especially a business that relies on its inventory to be sold outside during this heat.
Not only is the heat damaging to new vehicles, which presents a problem in and of itself, the fact is that in the summer, most people in Tucson would rather stay indoors than wander around outside in a parking lot, looking at cars. So, for a Tucson dealership, salespeople really need to close the deal on almost every prospect that comes through the door.
Closing The Deal
For many salespeople, closing the deal isn’t nearly as easy as it was to get a sales prospect to that point. As a matter of fact, most sales are lost simply because the salesperson didn’t know how to get the prospect to the next step. Really, this is easy to understand, since once the deal is closing, many buyers tend to have second thoughts. A good salesperson knows how to turn those questions around to show the buyer exactly why they cannot live without the item that they are purchasing.
If you are using the right automotive dealership software, it can provide tips on closing the deal that can be used even by the most seasoned of salespeople. It will provide bottom line numbers to work with and can even keep track of your sales leads, just in case you are having a slow month.
Car dealerships are hard to keep going in Tucson. However, with the right sales staff, dealership software, and attitude, there is no reason that your Tucson dealership can’t be successful. You will simply have to adapt to the environment that Tucson presents. Your first step may be offering your prospects some cold water.